What AI Agents Could Mean for Publishing & Book Content Creators

By Kyle Colley, May 16, 2025

From Content Creators to Publishing Powerhouses, Here’s What’s Changing

If you are a reader, writer, publisher, or bookish content creator, you have probably noticed that AI isn’t just a trend anymore. It’s showing up in everyday workflows and reshaping how we interact with stories. What’s coming next, though, is even more transformative: the rise of AI agents.

Unlike simple tools like chatbots or grammar checkers, AI agents are autonomous programs designed to make decisions and complete tasks on your behalf. Think of it like hiring a superpowered virtual assistant (because that's what it is) one that can write your newsletter, schedule your Bookum content, suggest titles to youtube videos, and even track how well it performs… all without needing you to walk it through each step.

That kind of shift could change what we read, how we read, how we create and what gets published. Here's how AI agents might impact book content creators, the publishing industry, and authors themselves.

If you’re building an audience on TikTok, YouTube, Instagram, or Bookum, AI agents could be a game-changer or a creativity trap.

First What It Can Do:

  • Faster Content, Less Burnout
    Agents can help with editing, scheduling, repurposing, or turning a single review into a blog post and a video script. That frees up time for your voice and ideas.
  • Smarter Engagement
    Some tools already help creators respond to comments, FAQs, recommend books, and analyze trends. In the future, you might have an agent that knows your content, understands your audience, and actively helps grow your community.

But What About Originality?

Book YouTuber Alina recently dropped a thought-provoking video called The Death of Personal Taste in Books. In it, she unpacks how recommendation culture and algorithmic thinking are flattening the reading experience. Everyone’s reading the same titles, posting the same aesthetics, and forming the same opinions.

So here’s the big question: If we’re all using AI tools trained on the same data (or algorithmic thinking), how do we keep our voices unique?

That’s the creative challenge in the age of AI. It’s not just about using the tools it’s about using them well. As AI expands it will continue to get very personalize but is currently taking large language models (LLMs) to build its outputs of data. Ultimately, The creators who thrive will be the ones who stay rooted in personal taste and aren’t afraid to break from the trend.

How This Could Impact Publishing

Behind the scenes, publishing is already changing. AI tools are being used to sort pitches, analyze sales, to train models, and scout trends. AI agents could take that to another level. We are already seeing this in publishing with HarperCollins being one of the first major publishers to ink a deal for licensing deals (the authors will be paid in the deal).

  • Smarter Marketing
    Agents could help publishers micro-target audiences, adjust campaigns in real time, and even experiment with different visuals or messaging based on reader behavior.
  • Streamlined Processes
    Editors might use agents to research comp titles, summarize submissions, or prep internal memos. That frees up time for strategy and editorial vision.
  • Trendspotting at Warp Speed
    With AI scanning social data, publishers could quickly spot what readers are talking about not just what’s selling and act faster.

Of course, faster isn’t always better. There’s a risk that AI-guided decisions lean too heavily on what’s already popular. That could lead to fewer risks, fewer surprises, and a market that feels increasingly repetitive.

What About Authors?

Authors are already experimenting with tools that help them brainstorm, outline, or even write. AI agents could take that a step further, helping manage launch tasks, handle email replies, or handle reader engagement analyze.

That kind of support might give authors more room to write. But it also raises questions about connection. What happens to authenticity when parts of the author-reader relationship become automated?

Like with creators and publishers, it will come down to thoughtful use. AI can help if it doesn’t take over.

The other idea is creative guilt. Will author feel a lack of fulfilled from using AI tools or potentially more fulfilled from getting their ideas out easier from AI?

Where Does That Leave the Reader?

We’re not heading into a world where AI replaces people, but we are stepping into one where it will shape how we connect, create, and consume.

The opportunity here isn’t to resist technology, but to stay intentional about how we use it (and you use it yourself to see what is coming). If you’re a book influencer, publisher, reader, or writer, ask yourself:

  • What’s worth automating?
  • What’s worth protecting?
  • And how can I keep my work honest, fresh, and distinct?

Because no matter how smart the agents get, people still come for the stories, the soul, and the voices behind them.

Let’s Talk About It

What excites or worries you about AI’s role in the book world?


Do you see it as a creative boost or something to be cautious about?

Join the conversation on Bookum. Host a nook with friends to discuss. Let's discuss.